A STUDY ON E MARKETING STRATERGIES FOR CONSUMER BEHAVIOR

Today’s marketing has taken reshape by digitalization, and every customer is accompanied with Smartphone’s WI-FI internet connections, understanding the target customers become vital. Customer choices are need based it decisive, who creating need, whether at customer’s part or marketer. Rationality impulsive decisions may either take place in their choice of purchase decisions. In online stores, marketers following wherever they go through. Online markets flourishing day hence, have begun more into impulsive. Emotions feelings play a decisive role purchasing, triggered seeing product upon exposure to well- crafted promotional message as showcased shopping sites. Impulsive buying disturbs normal decision making models consumers' brains. The logical sequence actions been put back an irrational moment self-gratification.1